Jørgen Vig Knudstorp rescued LEGO from a downward spiral through respect for the company’s core identity. As a young and rather inexperienced CEO, Knudstorp succeeded in restoring a confused company to its true self: the little plastic brick and the endless possibilities for creative play. Today, Knudstorp is considered one of the world’s greatest business leaders, and he’s constantly being offered positions at companies all over the world. But LEGO has become a calling, explains the AU alum who was originally convinced that he’d pursue an academic career.
