Aarhus University Seal

Service Management and Marketing

This course is open for applications from May 1 – May 31

The aim of this course is to provide an in-depth understanding of how services are conceptualized, designed and managed. Marketing issues will be discussed within a broader context of management of services, employees and operations. The role of technology, sustainability and ethics will be emphasized as well. This course provides a strong managerial orientation and strategic focus but with necessary links to theory and academic research.

Exam info and full course description

Exam info and full course description can be found in the course catalogue.

Admission Requirements

Course specific:

A Bachelor’s degree in Business Administration or Business Economics or an equivalent degree.  


Exchange students: nomination from your home university

Freemovers: documentation for English Language proficiency

You can read more about admission here.


Ioannis Assiouras 


Ioannis Assiouras an Assistant Professor of Marketing and Associated Member in Centre for Business in Society at Coventry University. He is a Scientific collaborator in Louvain Research Institute in Management and Organizations (LOURIM) in Université catholique de Louvain (Belgium). Previously, he was an Assistant Professor of Marketing at Toulouse Business School in France. Currently, he is the leader of the following modules: Crisis Management and Public Relations and International Dimensions in Marketing.