The course focusses on new venture strategy as a focal aspect in nascent entrepreneurship. The course follows the typical life cycle of entrepreneurial ventures and the related gestation and entry activities. The content includes a deep theoretical understanding of the creation or recognition of new venture opportunities, venture planning, evaluation of opportunities, development of holistic business models, and establishment of new ventures even “against all odds”. This course is not about business planning. Instead, its perspective is on strategic challenges, entrepreneurial methods (e.g. lean start-up tool sets), and resources all especially designed for new ventures. The content accordingly includes but is not limited to opportunity creation or identification and evaluation, market entry, uncontested distribution channels, blue ocean strategies, called calls in b to b, regional growth methodology, value creation, entrepreneurial finance, managing growth and exist strategies. New aspects of digitalization are also included. Students learn to apply methods like Opportunity Diamond, Market-opportunity-Navigator, Give-and-Get / Risk and Reward Matrix, RWW-Screaning, Guerilla Marketing, Osterwalder’s Business Model Canvas, COSTAR Method in designing business models, Leschke’s Business Model Map, constructing and deconstructing financial impact of business plans and business models (financials), bootstrapping, business angels, venture capital, crowd finance and many others.
Exam info and full course description can be found in the course catalogue.
A Bachelor's degree in Economics and Business Administration or a related degree
Exchange Students: nomination from your home university
Freemovers: documentation for English Language proficiency
You can read more about the admission here.
Sean Patrick Sassmannshausen is Professor in Business Administration and Entrepreneurship at OTH Regensburg, Germany. He does reseach within the fields of Entrepreneurship, Founding, Entrepreneurial thinking and acting, Entrepreneurial Finance, Family Business, and foundations in franchise systems.