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New Venture Strategy

This course is open for applications from May 1 – May 31

The course provides students with deep theoretical and empirical insights on nascent entrepreneurship, especially the enactment of new ventures. The setting of the course will allow students to apply this theoretical knowledge and derive strategic implications for the positioning, successful development and establishment of new ventures.

The course will also leverage the entrepreneurial self-efficacy of the participants.

Students will have the opportunity to develop their social and methodological skills by discussing case issues and solutions with their peers as well by applying their new knowledge on group work assignments. Group work assignments, especially on the creation and strategic planning of an opportunity, will allow students to apply their knowledge during the course and to train their skills and develop competences for practice.

Exam info and full course description

Exam info and full course description can be found in the course catalogue.

Admission Requirements

Course specific:

A Bachelor’s degree in Business Administration or Business Economics or an equivalent degree.


Exchange Students: nomination from your home university

Freemovers: documentation for English Language proficiency

You can read more about the admission here.


Sean Patrick Sassmannshausen


Academic profile

Sean Patrick Sassmannshausen is Professor in Business Administration and Entrepreneurship at OTH Regensburg, Germany. He does reseach within the fields of Entrepreneurship, Founding, Entrepreneurial thinking and acting, Entrepreneurial Finance, Family Business, and foundations in franchise systems.