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Digital Business Innovation and Social Media

This course is open for applications from May 1 – May 31

The course aims to explore business innovation in the context of digital economies, discussing how changes in Information and Communication Technology are affecting the way organisations do businesses, e.g. the way new business models, products and services emerge. From this broad perspective, the course focuses particularly on exploring the role of social media in organisations, understanding their relevance for communication, collaboration, innovation, and marketing within and across the boundaries of companies. The course explores the current state of art of digital infrastructures, platforms and technologies and the future development forecast for this subject domain.

Exam info and full course description

Exam info and full course description can be found in the course catalogue

Admission Requirement

Course specific:

To apply for the course you must either be enrolled in a bachelor's degree, have a bachelor's degree or have passed a qualifying entry examination.


Exchange students: nomination from your home university

Freemovers: documentation for English Language proficiency

You can read more about admission here.


Magda Hercheui




Magda David Hercheui is a Senior Teaching Fellow in Project Management and Innovation at the UCL School of Management, United Kingdom. Her research centers around knowledge management and social media, focusing on knowledge sharing, collaboration, and the governance structures of online collectives.