"WE ARE CONTINUOUSLY IN A DIALOGUE WITH OUR AUDIENCE"
Music fanatic John Fogde (MA '03) is spokesperson and booker at NorthSide. After years of voluntary and freelance work in the music business, John was asked to work for Aarhus' annual music festival. He is now responsible for NorthSide's press relations and supports the booking of festival acts.
NorthSide have experienced a lot of growth and the organisation regularly interact with their audience in order to continually improve the festival. John therefore stresses that their social media channels are hugely important for their communication. 'We are continuously in a dialogue with our audience. And if you want to have a continuous dialogue with these people, you have to move to where they are', he says.
NorthSide 2014 is from 13-15 June. Follow the festival on Facebook,Twitter and Instagram.
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By Lotte Kamphuis
Festival photos by NorthSide