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Social Marketing

This course investigates the practices and challenges of government or government-related organizations as well as non-profit organizations in the communication of social causes and the marketing of social innovations. The course discusses the characteristics of social marketing, the design and implementation of social innovations and social entrepreneurship, the strategic marketing communication tools, and the evaluation of marketing communication efforts.

Find full course description in the course catalogue.    



The grade for the course consists of two parts:

  • Coursework counting app. 40 %
  • 3-hour written exam counting app. 60 %

The written exam is online and presence in Aarhus is not nescessary.

Admission Requirements

Course specific:


To apply for the course you must either be enrolled in a bachelor's degree, have a bachelor's degree or have passed a qualifying entry examination. 

Students are expected to have a good understanding of marketing or consumer behavior.


Exchange Students: nomination from your home university

Freemovers: documentation for English Language proficiency

You can read more about the admission here.


Kara Chan


Academic profile


Kara Chan is Professor at the School of Communication, Hong Kong Baptist University. Her research interests are Advertising and Children, Advertising Effect, Cross-cultural Consumer Studies, Social Inclusion, and Health Communication.