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Social Marketing

This course investigates the practices and challenges of government or government-related organizations as well as non-profit organizations in the marketing communication of social causes. The course discusses the characteristics of social marketing, the design and implementation of social marketing campaigns, contents creation in digital era, the evaluation of marketing efforts, and human resources management in the non-profit organizations context.

Exam info and full course description

Exam info and full course description can be found in the course catalogue.

Admission Requirements

Course specific:

To apply for the course you must either be enrolled in a bachelor's degree, have a bachelor's degree or have passed a qualifying entry examination. 

Students are expected to have a good understanding of marketing or consumer behavior.


Exchange Students: nomination from your home university

Freemovers: documentation for English Language proficiency

You can read more about the admission here


Kara Chan


Academic profile


Kara Chan is Professor at the School of Communication, Hong Kong Baptist University. Her research interests are Advertising and Children, Advertising Effect, Cross-cultural Consumer Studies, Social Inclusion, and Health Communication.