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Service Management and Marketing

The aim of this course is to provide an in-depth understanding of how services are conceptualized, designed and managed. Marketing issues will be within a broader general service management context. This course provides a strong managerial orientation and strategic focus but with necessary links to theory.    

Find full course description in the course catalogue.    

Exam

 

The grade for the course consists of two parts:

  • Coursework counting app. 40 %
  • 3-hour written exam counting app. 60 %

The written exam is online and presence in Aarhus is not nescessary.

Admission Requirements

Course specific:

 

A Bachelor's degree in Economics and Business Administration or a related degree  

General:

Exchange Students: nomination from your home university

Freemovers: documentation for English Language proficiency

You can read more about the admission here.

Lecturer

Ioannis Assiouras

ac1226@coventry.ac.uk

Academic profile

 

Ioannis Assiouras is Senior Lecturer in Marketing at Coventry University, United Kingdom. His research interests lie within the fields of brand management, corporate social responsibility and service marketing.