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Place-Making in Tourism, Real Estate, Urban Policy and Retail

Places are geographical spaces with the meanings which we attach to them. These spaces and meanings are important for our life: the places we live in, where we consume and where we travel to. Places at different scales are also resources for businesses in various fields.

The course will help students to understand the importance of places and place-making, to critically reflect on different place-making approaches, and to equip them with related knowledge and skills.

The course covers the theoretical foundations and practical applications of place-making and place marketing. Different concepts of place and place-making are introduced, and practices of branding and destination management presented. The participants will discuss places as tourism destinations, as real estate developments and as spaces of consumption (retail) and public life. Our discussions will include cultural, geographical and commercial aspects as well as practical strategies for the planning and management of places.

Exam info and full course description

Exam info and full course description can be found in the course catalogue.

Admission Requirements

Course specific:

A Bachelor's degree in Economics and Business Administration or a related degree.  

General:

Exchange students: nomination from your home university

Freemovers: documentation for English Language proficiency

You can read more about admission here.

Lecturer

Werner Breitung

breitung@gmail.com

Academic profile