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Interactive Service Marketing

In an environment of rising customer expectations and the widespread of digital technology, it becomes paramount to work professionally and systematically with service development. The course presents and discusses the main issues of the new challenges in the interrelated field of service marketing, organizational management, and technology in order to bring the participants a nuanced and critical understanding of how to approach service development. This course focuses on the complex and interactive nature of service and the role technology plays in the service delivery process. Based on this, we will examine service interaction from different perspectives and explore how modern technology moderate, facilitate and maintain customer experience for improved organizational performance.    

Exam info and full course description

Exam info and full course description can be found in the course catalogue.

Admission Requirements

Course specific:

A Bachelor's degree in Economics and Business Administration or a related degree.  


Exchange students: nomination from your home university

Freemovers: documentation for English Language proficiency

You can read more about admission here.