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Google Analytics and Web Traffic Acquisition

Marketing is heavily reliant on technology platforms to perform functions such as advertising, e-commerce, and data analysis. The main objective of this course is to make students familiar with several tools in the Google Marketing suite that they will need to be effective (Google Analytics, Google Data Studio, and Google Search and Media Ads). By teaching these tools, students will also gain theoretical knowledge of important key performance indicators (KPIs) in marketing, as well as user experience (UX) design.

Exam info and full course description

Exam info and full course description can be found in the course catalogue.

Admission Requirements

Course specific:

To apply for the course you must either be enrolled in a bachelor's degree, have a bachelor's degree or have passed a qualifying entry examination.


Exchange students: nomination from your home university

Freemovers: documentation for English Language proficiency

You can read more about admission here.


Daniel Brannon


Academic profile


Daniel Brannon is Assistant Professor of Marketing at University of Northern Colorado, USA.