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Digital Business Innovation and Social Media

The course explores two key areas of knowledge related to digital economies. Firstly, from a broad perspective, it focuses on understanding how business professionals use digital technologies, platforms and infrastructures for fostering innovation in business models, products and services. Students learn how to conceptualise and identify key digital technologies, platforms and infrastructures, and how to adopt and adapt these solutions to particular organisational needs to foster business innovation. 

Secondly, from a more specialised perspective, the course focuses on explaining how social media in particular are used in organisational contexts for knowledge management, collaboration, innovation and marketing. Students are prepared to identify and choose social media tools (such as social networks, blogs, mini-blogs, mashups, file sharing, wiki tools, forums, reputation tools, social bookmarking etc.) which are aligned with corporate business strategies. Special attention is given to discuss examples related to Facebook, Twitter, LinkedIn, Wikipedia, SlideShare, Flickr, Google Maps, YouTube, De.li.cio.us, Technorati, Amazon and eBay rating systems, among others.

The course blends theoretical frameworks, academic research and industry case studies and reports, preparing students to understand how digital technologies enable business innovation and knowledge creation and sharing. 

Find full course description in the course catalogue.    

Exam

The grade for the course consists of two parts:

  • Coursework counting app. 40 %
  • 3-hour written exam counting app. 60 %

The written exam is online and presence in Aarhus is not nescessary.

Admission Requirement

Course specific:

To apply for the course you must either be enrolled in a bachelor's degree, have a bachelor's degree or have passed a qualifying entry examination.

General:

Exchange students: nomination from your home university

Freemovers: documentation for English Langauge proficiency

You can read more about admission here

Lecturer

Magda Hercheui

magda.david@gmail.com

LinkedIn

 

Magda David Hercheui is a Senior Teaching Fellow in Project Management and Innovation at the UCL School of Management, United Kingdom. Her research centers around knowledge management and social media, focusing on knowledge sharing, collaboration, and the governance structures of online collectives.