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Brand Management and Product Innovation by Design

The purpose of the course is to:

  • Provide an overview of brand management and new product development theories and principles
  • Introduce students to design thinking—the concept and process—and its use in action
  • Demonstrate how multiple aspects of marketing (e.g. branding, product development, packaging, retailing, marketing communications/social media and experiential marketing programs) are woven together in contemporary practice.
  • Illustrate the implications of marketing strategy on consumer response (e.g. engagement, loyalty)

Find full course description in the course catalogue.    

Exam

The grade for the course consists of two parts:

  • Coursework counting app. 40 %
  • 3-hour written exam counting app. 60 %

The written exam is online and presence in Aarhus is not nescessary.

Admission Requirements

Course specific:

A Bachelor's degree in International Business Communication or relevant education.

General:

Exchange students: nomination from your home university

Freemovers: documentation for English Langauge proficiency

You can read more about admission here

Lecturer

Sarah JS Wilner

swilner@wlu.ca

Academic profile

 

Sarah Wilner is associate professor in marketing and chair of brand communication at Wilfred Laurier University, Canada. Her main academic interests are Marketing and Brand management, Product/Service Innovation and Design and Consumer Behaviour and Consumer Culture.