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Understanding the Global Consumer

Unfortunately this course is cancelled.

Understanding the needs and wants of a select group of consumers is imperative in sustaining business success and profitability. With the introduction of highly competitive and evolving global marketplaces, it becomes even more so. Marketing is the process of identifying and satisfying the dynamic and evolving  consumers’ needs and wants through a process of exchange and delivery of value.  

Exam info and full course description

Exam info and full course description can be found in the course catalogue.

Admission Requirements

Course specific:

A Bachelor's degree in Economics and Business Administration or a related degree


Exchange students: nomination from your home university

Freemovers: documentation for English Language proficiency

You can read more about admission here.


Foula Zografina Kopanidis 


Academic profile

Foula Kopanidis is Associate Professor Marketing at College of Business and Law on RMIT University.